Mirto
We provide a wide range of digital web presence and marekting services to MirtoObjectives.
The Challenge
Mirto is a dynamic sheltered workshop company near Gent, that gives people with physical and mental limitations the opportunity to participate in the labor market. We have been proudly working with them since 2020.
When we started out working together with Mirto, we agreed on a series of clear objectives:
- Attract new customer to their business through lead acquisition
- Streamline their web presence to allow support for content optimisation and digital marketing campaigns
- Improve the employer branding experience for their candidates, which have very specific profiles.
Plan.
Together with our partner Cojak we created several campaigns to support Mirto’s objectives
Gusto Mailing Campaign
We activated existing but inactive customers using an email marketing campaign.
Duurzaam.mirto.be
We built duurzaam.mirto.be so that Mirto could share their experiences with their existing customers and employees with their future prospects and customers. As the number of articles increases, duurzaam.mirto.be will also become a key driver to increase Mirto’s visibility in Google Search.
Digital marketing ads campaign
We also built a digital ad campaign on the Google Ads platform to drive new prospects to Mirto, including dedicated landing pages and a lead management funnel with HubSpot, allowing the sales team to efficiently manage new leads.
Results.
Gusto Mailing Campaign
This mailing campaign had very impressive results, generating an important number of leads.
- 72% mail open rate
- 4.5% click through rate
- 160 leads from non-active customers for sales team to work on!
Digital marketing ads campaign
The campaign has delivered, since it’s conception
- 6.45K clicks leading to the campaign landing page and mirto.be
- 185 new leads for the sales team to work on!
Five stars – I recommend Rodrigo and MYDIGITALBIZZ for their support in digital projects and I absolutely recommend Rodrigo to support you in your project of digital presence and activation of your company.
