Vlaamse Sportfederatie
We created a landing page for their "put your shoulders under sport" multi-channel campaign.
The Flemish Sportfederation has a network of 300.000 volunteers that keep the sportclubs in FLanders up and running. Together with our partner Cojak we created a landing page to support the "Zet je schouders onder sport" multichannel campaign that had as main objective to shine a light on the enormeous value of voluntary work and its importance for the flemish sportclubs. .

Objectives.

The main objective of this campaign was to promote the volunteering jobs database that drives volunteers to all the flemish sportsclubs, by showcasing several testimonials by known athletes. We also had to promote the social media aspect of the campaign by giving access to the different available assests (hashtags, banners, images and videos).

Plan.

It was important to keep the page simple and understandable, while at the same time having all the information the customer requested. We also had a few technical challenges to tacke:

  • The page needed to integrate a search & results form within an i-frame, which displayed the available voluntering jobs.
  • We needed to integrate a video header that played a video automatically on load, without sound, both on desktop as on mobile
  • We only had 2 weeks to deliver the result, as we had a deadline that was the start of the multichannel campaign

Results.

We managed to deliver the landing page on time for the start of the multichannel campaign. The page integrated very well into the campaign flow and it helped to increase the visilbilty of the volunteering jobs considerably.

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